What Is Performance Marketing: How It Works, Channels, And Benefits

Posted by 24 days ago (

Description: Performance marketing is one overlooked strategy that is creating a lot of buzz amid brands and agencies alike of digital marketing. It is the term used to describe online marketing campaigns in which advertisers pay marketing companies or advertising platforms to achieve results in form of clicks and conversions. It is primarily used to drive actions, track and measure those actions, all while attributing the ROI of each asset, campaign or activity.


Tag: Performance marketing

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